Event Photography: An Open House
The Institute of Directors, IoD for short, has organised a series of national and regional 'Open House' conferences to help British Business Boardrooms make a greater impact. These Open House events cover three core themes on the agenda of every top business leader today: having a Global outlook, being Connected and being Inclusive. It is an honour to provide the official event photography for each of the London conferences.
Firstly, each theme premiers in London, and then tours the country region by region.
The IoD Open House Event is the show-piece event series for forward-thinking business leaders across the UK. Every event provides the opportunity to learn from and network with some of the business world’s greatest thought leaders. Each event incorporates collaborative learning activities with inspirational presentations. Consequently, delegates are well prepared for what is around the business corner. In conclusion, adding great food plus social networking make these events not to be missed!
"Exploration creates opportunity. Expanding operations to, and trading with, new overseas markets offers the possibility of real growth for UK companies. But with complex factors transforming Britain’s role on the international stage, business leaders must understand how to quickly adapt to, and navigate through, a turbulent global economy. At these Open House events you’ll learn how to navigate this complex world with the help of trade experts and global business leaders with unique perspectives on international issues."
Institute of Directors
Open House: Client Expectations
For me photographing an event means capturing the big story, as well as the emotion and context of experience. For the Open House series my brief was to include branding, sponsors and VIPs alongside interested delegates at the venue.
Images I capture serve a number of purposes for an event such as the Open House series. My client wants a record of the event itself. This can be used for announcements, web and print articles as well as press releases. In addition, these same images can be used for advertising future similar events, used to illustrate different material as examples of diversity (such as shots of male / female delegates, a good cross section of cultures sitting or working together) or a particular speaker, topic or even seating style.
The delegates who attend conferences also want images. They want to download, share and post images of themselves, famous speakers, colleagues and experiences at an event. This is why I provide a LIVE gallery for delegates to download actually during the event itself. Final images are available within a few hours of the end of the event.
Making photos available to attendees, with no charge, certainly makes a difference to the event organisation as their event produces much more media traffic.
An example would not only be on social media, but my images have also been used for regional news, company pages and even national magazines - because they were able to download there and then. The event (and hopefully me too) get credited - all raising the profile of the original client.
Before an event I do my research and produce a contact sheet of VIPs so that I can recognise them and get shots of what they are doing. As I work with the IOD quite often I have a good understanding of the various marketing devices that I can work into as many shots as possible.
Low Light Ninja
Thankfully I do use flagship equipment for my event coverage. This allows me to capture detail at even very low light settings. A good example of this is the image below which was not captured at an Open House event. Of course the tools for the job do not actually do the work - they just make it much easier!
My Personal Agenda
I love conferences, particularly as I learn so much from the speakers! The other aspect of this kind of photography is that I can capture people in a creative way. This is my challenge for every event - the alternative story of the human condition.