Capturing photographs of each sponsor is a key element of conference photography. Photographer Peter Nutkins explains how he ensures sponsors get coverage at events.
All images ©Peter Nutkins Photography. Many thanks to the Institute of Directors - all images captured at their recent conferences.
Basic Sponsor Images
The most basic imagery of sponsors is a shot of their stand., for example a simple documentary style shot.
In the image above notice that the sponsor name (breathe) and tagline is out of focus, but still nice and clear. The bottles provide a line leading to the tagline and sponsor images, the ladies balance the shot.
The next most basic kind of sponsor photo is placement. This means getting the sponsor logos and names in as many images as possible. And even better if you can get the tagline in too!
Below are a series of images that do just that.
Usually this entails having delegates interacting with a stand or display. Highlighting how engaged delegates provides good PR imagery for the sponsor to use on social media.
FCA Fleet services know that their large printed ad made an impact on a number of delegates.
Getting sponsors to pose is one of my favourite activities. The Jigsaw24 Team are always up for some posing…here they sat on the main stage (before the conference started).
The image above is a more unusual image showing interaction with the KYND team at the Institute of Directors Open House Connected Business Conference, Leonardo Hotel, London. The stand was the cyber risk management company KYND.
This image worked well as the delegates are thoroughly engrossed in the screen. The light from the laptop illuminated their faces signifying mental illumination. Bit deep hey!