This image was captured for the UK vegan makeup brand NicMac Beauty. The brand promotes vibrant colour across its extensive range of makeup and associated products.
The company was created by owner Nicola who could not find a good eyeshadow palette that she liked, that was not plastic based. Putting together her product - a custom palette, where the customer chooses what goes in she launched her business to rave reviews. NicMac Beauty puts the environment, the animals, the quality, the ingredients and most importantly the customer at the centre of all their operations.
With a cardboard based eyeshadow palette using vegan ingredients the tagline for the company "Make Up With The World" has more than one meaning!
This image was captured with a small team that was able to secure the whole brand shoot in just one (long) day.
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Keywords: commercial (32).